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Aesthetic pheromones

Product development

Graphic communications

After a market study and analysis, Messier Designers begins a reflection on the project's constraints, functions and on what the new product will communicate by its form, texture and color.

Our approach is based on the control of aesthetic pheromones – creating products and communication tools that have a magnetic presence – and on the understanding and mastering of the manufacturing processes.

Pheromones are chemical substances excreted by living organisms that can evoke a specific response
in those who receive them.

For us, design is communicating through aesthetic pheromones . Products (objects, documents, images, buildings, etc.) are constantly interacting with humans. They communicate with us. They provoke emotions, suggest uses, inspire ambiance, and reflect comfort, strength, elegance, even performance. The messages they send play on people's perceptions. We take responsibility for mastering and clarifying the set of messages – aesthetic pheromones – delivered by the products and the communications tools to establish a fitting geometric vocabulary.