Messier Designers Inc. - Strategic Design: product development and graphic communications - Design stratégique : développement de produits et communications graphiques - Product design - Graphic design - Design de produits



About us Innovation Strategies Expertise Synergy Distinctions Quotes News Contact Français	Aesthetic pheromones Product development Graphic communications	Messier Designers' approach is based on the control of aesthetic pheromones – creating products and communication tools that have a magnetic presence – and on the understanding and mastering of the manufacturing processes. Pheromones are chemical substances excreted by living organisms that can evoke a specific response in those who receive them. For us, design is communicating through aesthetic pheromones . Products (objects, documents, images, buildings, etc.) are constantly interacting with humans. They communicate with us. They provoke emotions, suggest uses, inspire ambiance, and reflect comfort, strength, elegance, even performance. The messages they send play on people's perceptions. We take responsibility for mastering and clarifying the set of messages – aesthetic pheromones – delivered by the products and the communications tools to establish a fitting geometric vocabulary. After a market study and analysis, we begin a reflection on the project's constraints, functions and on what the new product will communicate by its form, texture and color.